Marketing Executive

India
Posted 1 year ago

Food Service Company

Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes:

Responsibilities :

Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:

liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
communicating with target audiences and managing customer relationships;
sourcing advertising opportunities and placing adverts in the press or on the radio;
managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
writing and proofreading copy;
liaising with designers and printers;
organising photo shoots;
arranging the effective distribution of marketing materials;
maintaining and updating customer databases;
organising and attending events such as conferences, seminars, receptions and exhibitions;
sourcing and securing sponsorship;
conducting market research, for example using customer questionnaires and focus groups;
contributing to, and developing, marketing plans and strategies;
managing budgets;
evaluating marketing campaigns;
monitoring competitor activity;
supporting the marketing manager and other colleagues.

Job Features

Job CategoryMarketing

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